In today's market place it is said that the most effective form of  marketing on the internet is still email marketing. Even with the boom  in social media, networks and groups, it all boils down to getting  directly connected to your prospect or audience.
You know you have achieved a level of confidence and connection in a  potential client when they allow you to send a message to their inbox.  This is a much different position than "friending" someone on social  networking sites. This confidence should not be taken for granted. Over a  decade of spam has ensured that valid email addresses are closely  guarded. There is a very good reason for such guarded behavior.
More time is spent by individuals checking their inboxes than any  other activity. Statistically speaking, 44% of people using the net  check over three times a day. The ability to plug into that behavior  will bring good business associations with your clients and substantial  profit increases for you. Follow these three fundamental steps toward  this goal.
I. Who is your Audience? Advertise to the correct consumer. It can be  viewed as irresponsible to send everyone the same email in an email  campaign. Who wants annoying emails that are not of interest? Check  background information on your email recipients. You will then be able  to tailor emails that will be appreciated by an interested audience. You  will begin to be recognized as an authority in your niche market.
II. 3rd party recognition. If you want to build your brand or image  to your prospects they must know that you are the best place to spend  their money for your particular product or service. Don't fall prey to  adding hype and hoopla about how great you are. Let the truth speak for  your business. This can be done by using real testimonials from your  previous customers or clients. Include these types of endorsements in  your email marketing to show the truth of your integrity. If your  business is new then get endorsements about your character from  professionals who know you or what your business plans are. In doing  this you will show your potential clients more about who you are and why  they too, should come to you for their needs. Remember that all  business is about relationships and people who have good relationships  are more likely to attract more relationships.
III. Personalize every email with video. Take it from me. The success  of my online advertising campaigns has increased up to 180% due to  video in my emails versus the standard text and pictures. This is the  best way to distinguish your emails from all the other anonymous,  unsolicited junk that prospects receive each day in their inboxes. It is  a small investment of time with which conveys the importance of what  you have to offer. Also, your potential clients will know that they have  a greater standing with you because you have given of your time.
With hosting capabilities that including live video broadcasting,  mobile marketing, conferencing COMF5 is, by far, the best service that  lets you reach your targeted market. They are a definitive service that  will enable you establish your presence in the online market. You will  find that sending regular video emails takes less time than typing a  traditional email. Also with the ability to send bulk video email to  double opt-in lists you will know you are communicating with customers  with real potential.
If you truly want to stand out as an ethical entrepreneur in your  niche, add video email marketing, 3rd party recognition and endorsements  to your targeted ethical marketing efforts to build trust and add an  extra personal touch.
New Wave - Video Email
Posted by Visys
 
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